Unlock your difference, purpose, values, strategy, culture and brand
with your own unique
Identity Guide
Start with an Identity Workshop
Use our unique language-based methodology. It's the fastest and most effective way to make sense of the critical areas of your business in a way that is unique to you, understood at every level and formatted ready to use. Download our brochure and find out how we'll create a unique Identity Guide for your organisation.
Unlock your purpose, difference,
values, strategy, culture and brand with your own unique Identity Guide
Achieve
shared purpose
Focus your people by helping them understand what drives the organisation and their role within it. 
Understand 
your difference
If you want to understand what makes your business different, you have to understand what shapes your identity. 
Embrace 
genuine values
 Create a decision-making framework that guide the actions and behaviours of your entire organisation. 
Articulate a
clearer strategy
If you want your strategy to succeed, a sensible starting point is to make sure that everyone understands it. 
Build a 
sustainable culture
Guide the integrated pattern of knowledge, belief and behaviour that shapes your collective attitudes, customs and outlook.
Create a 
meaningful brand
Promote how you want to be seen with positioning, key messaging and visual language that makes sense. 
Start with an Identity Guide Workshop
Use our unique language-based methodology. It's the fastest and most effective way to make sense of the critical areas of your business in a way that is unique to you, understood at every level and formatted ready to use. 
Download our brochure and find out how we'll create a unique Identity guide for your organisation.
What binds us together is what sets us apart
Download your FREE ebook.
What binds us together
is what sets us apart
Explore the language of identity and its impact on organisations and brands. Discover how identity is the key to engaging stakeholders, simplifying communication and driving a positive customer and employee experience. Download your FREE ebook.
Start making sense
Submit your details and we'll be in touch to discuss how we can help you get the answers and clarity you need to take charge of the important things in your business.
Start with a SENSEMAP®
Submit your details and we'll be in touch to discuss how we can help you get the answers and clarity you need to take charge of the important things in your business.
"What I love about this is you're not trying to change who we are - you're making us true to who we are."
Hannover Life Re Australasia
"What I love about this is you're not trying to change who we are - you're making us true to who we are."
Hannover Life Re Australasia
"Figure out
what you really mean"
Take control of your context.

How language
determines what's safe
and what isn't
Defining safety is far more complicated than you think, and communicating your safety message effectively needs everyone buying into the same definition.
Brett Rutledge - Keynote speaker
"If your language
is wrong, so is   everything else"
Find out how to unlock the
power of language in your business.
"Figure out
what you really mean"
Take control of your context

How language
determines what's safe
and what isn't
Defining safety is far more complicated than you think, and communicating your safety message effectively needs everyone buying into the same definition.
Brett Rutledge - Keynote speaker
"If your language
is wrong, so is   everything else"
Find out how to unlock the
power of language in your business.
Mean more. Say less. Make sense.
Copyright © 2016 SENSEMAP | All Rights Reserved