SENSEMAP® is a language-based method for making business ideas easier to explain. We take a complex idea, whether a strategy, a culture, a value proposition or a change, and break it into its key parts and how they connect. The result is a simple, logical explanation people can understand, repeat and support.

​

The method was created by Brett Rutledge, The Business Linguist and 1998 World Champion of Public Speaking. In more than 25 years working with organisations such as Microsoft, GE, Toyota and all four major Australian banks, he kept seeing the same problem: communication that sounded polished, built on thinking that was never finished. SENSEMAP® fixes the thinking first, because the words can never be clearer than the idea behind them.

 

In practice, that means testing how you're thinking about a problem, finding plainer ways to say what you mean, and shaping the messages and stories that carry it, from a single pitch to an organisation-wide change. We work with leadership teams across Australia and New Zealand, in sectors from banking and insurance to universities, healthcare and not-for-profits.