Clarity Workshop
Clarify complex
business concepts
in real-time.
In these workshops, we deconstruct complex concepts into easily understandable components, highlighting crucial terms, jargon, and potential points of confusion while adjusting the language in real-time to clarify everyone's thinking.
Narrative Summaries
Turn your ideas into
a narrative everyone
can follow.
We organise the results of the clarity workshop into relevant and relatable story-building narratives that act as a blueprint for communicating your key messages and developing your communication approach.
Communication Design
Present your
story to your target
audience.
We transform your business narratives into visually captivating presentations, documents, websites, and social media conversations tailored to the needs and preferences of your target audience.
Communication Support
Take it
to market.
We coach you to confidently present and persuade others to consider or invest in your product, service, brand, or idea. Through the creative development of supporting collateral, we assist you in effectively presenting and showcasing your proposition.
Putting the deal together
When General Motors closed Holden at the end of 2020, after 164 years in Australia, KPMG was supporting the Holden Dealer Network's compensation claim. Short on time, KPMG asked SENSEMAP® to shape its offer to the Australian Holden Dealer Council and build the presentation behind it. We delivered both in 48 hours, in KPMG's brand.
Explaining a budget process
Australian Catholic University was introducing a performance-based budgeting process across seven campuses, and staff needed to understand it. Working with the CFO and Finance team, we defined the key parts of the process, tailored the explanation for each group of staff, and set up a SharePoint community where staff could find answers and discuss them securely.
Bringing people, technology
& ideas together
Higher Ed Services, a commercial subsidiary of Universities Australia, needed a sharper value proposition. Over 18 months, we redefined its purpose and what set it apart, then rebuilt its brand, messaging, website and service structure around that. The new positioning gave the executive team the footing to make major changes across the organisation.
Selling expertise
Ferrier Hodgson's logistics consultancy struggled to explain what made its expertise different. We wrote a document positioning the team as specialists with unique benchmarking data and a knack for spotting problems others miss. The result was short, clear and easy for clients to act on.
The A to Z of Easy to do
Speaker and presenter Peter Thurin wanted to reinvent himself. In a SENSEMAP® Identity Workshop, he realised his favourite saying, "Easy to do. Easy not to do. Your choice!", summed up his whole philosophy. We rebuilt his brand, website and collateral around it, helped secure international trademarks, and co-wrote his book, The A to Z of Easy to do.
Award-winning design
Interior design practice KHID kept missing out on industry awards despite strong work. We wrote their award submissions. The result: shortlisted in two IDEA Awards categories, a finalist in the Victorian Premier's Design Awards, and their first Melbourne Design Award.
Understanding the
shareholder experience
We analysed the language in 2,500 Ruralco shareholders' comments, in effect turning the shareholder database into one large focus group. Within two weeks, Ruralco had a reliable, representative picture of how shareholders saw their experience, and a basis for improving it.
Understanding the
employee experience
Our linguistic analysis of Smiths City employee feedback pinpointed specific concerns about culture, leadership, communication and the work environment, along with employees' own suggestions for fixing them. It gave leaders a clear view of what was happening inside the business and how it lined up with their strategy.
Finding the cause
of the problem
A team at Telstra had a performance problem nobody could solve. Our linguistic analysis of what team members were saying traced it to specific leadership issues and points of dissatisfaction. Changes followed, and within three months performance was back to normal.
Telling the real story
In a SENSEMAP® Identity Workshop with its Board, executive and staff, RFDS Victoria clarified its mission: reducing the barriers to healthcare, from cost and distance to isolation and inequity. That clarity led to a repositioning of its brand and services, including better support for first responders.
Connecting the country
AgriHQ, a New Zealand rural news and information platform, wanted a stronger product range and brand. We worked on both together: redesigning services around what customers needed, then building a brand identity and applying it consistently everywhere customers meet AgriHQ.
Redefining a company
ICP needed to redefine its business. In a SENSEMAP® Identity Workshop, its directors saw they needed a new position and a new name. We coined the description "corporate property strategists" and the name ResolveXO, and the company went on to become the largest independent organisation of its kind in Australia.
Strategic reframing
SENSEMAP collaborated with Dental Health Services Victoria (DHSV) to develop the 2021-2025 Strategic Plan, incorporating a vision for 2050 as a leading entity in oral health. DHSV, responsible for public oral health services in Victoria, works through the Royal Dental Hospital of Melbourne and over 50 Community Dental Agencies. Using its distinctive language-based methodology, SENSEMAP transformed the existing strategy into a bold and coherent document that effectively addressed stakeholder needs. The Minister praised the result as the "best he had ever seen."
Setting the vision
We helped launch the Killara Foundation, which helps Aboriginal and Torres Strait Islander people into sustainable employment through safe housing and life and work skills. Working with the founding CEO and Chair, we developed the concept, name, strategy and structure, helped recruit the founding Board, and designed the logo and visual language. The clarity of the strategy helped secure millions of dollars in funding.
Realigning the business
for future expansion
Marlborough Vintners was preparing to grow within a larger corporate structure. We helped refine its strategic direction and align the executive team, mapping the key elements visually so everyone could see the goals and priorities. Decisions got faster, and the executive team started working from the same picture.
A new set of values
RSPCA Victoria wanted values its people actually owned. We ran a language-based survey inviting every staff member and volunteer to say what mattered for doing their best work, then drew out the themes. The result was five core values, each tied to expected behaviours, adopted with everyone involved from start to finish.
A Kiwi-style approach
We helped establish the New Zealand branch of the International Women's Forum. In a day-long session, leading women defined the forum's language, member expectations, brand and positioning, all from a distinctly Kiwi perspective. SENSEMAP® donated the workshop to support women in New Zealand business and community leadership.
Building a foundation
After its founder died, the Cybec Foundation's board wanted strong governance and communication to secure its future. We created an Identity Guide and rolled it out across the organisation, covering visual language, a new website, success stories, funding application templates and a policy review. The foundation came out with renewed clarity and purpose.
Welcome to the HES Forums Community Hub
COVID-19 disrupted the forums Universities Australia runs through Higher Ed Services. We built an online community hub where members could keep collaborating, discussing and sharing research while they couldn't meet in person.
A model of therapeutic care
Lighthouse Foundation gives homeless young people a home, a family and therapeutic care. We helped it sharpen its identity, clarify its purpose and restructure its operations. With a clearer position in the sector, Lighthouse raised substantial funds and extended its therapeutic services to hundreds of young people beyond its own homes.
From a department to its own brand
Steadfast Group, Australasia's largest insurance broker network with more than 400 brokerages, wanted its technology department to stand on its own. We worked with group leaders to create Steadfast Technologies as a distinct sub-brand, with its own identity and its own position as an independent IT provider to the network.
The best events are live
Event company Indigolive wanted a brand that matched the quality of its live experiences. We developed an Identity Guide defining its offer, value proposition and positioning, giving the brand a clear direction built on what great live events do for people.
What is a permit?
The Northern Land Council, which supports Aboriginal peoples in the Top End, wanted a permit app for its Rangers. Working with linguists, more than 30 members explored a deceptively simple question: what is a permit? The answer reshaped the whole project, and government funding grew from $300,000 to $1.2 million. We helped write the business case, present it to the Board and prepare the funding application.
A new Model of Care
Monash Health Dental Services needed to explain a new Model of Care to patients, staff and partners. We shaped the story and designed an infographic that made the change easy to follow, building understanding and a shared sense of purpose.
Faster.
Smarter.
Ready.
Blue Leopard, an insurance technology and broker connectivity platform, needed a sharper pitch. We streamlined its value proposition and core collateral, clarifying the key messages. The result was a proposition that drew interest from international insurers and guided all its future collateral.
The official
tertiary credentials
platform
My eQuals is the official digital platform for tertiary credentials in Australia and New Zealand. Over 12 months, we modernised its brand with a new logo, two websites, fact sheets and collateral, positioning it as a contemporary service for more than 50 education providers.