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Language Maps

Map the language.

A SENSEMAP® language map lays out the key ideas in one area of your business, and how they connect, on a single page. Pick the area that's hardest to explain right now. Each map starts with a series of workshops and ends with language your people can actually use.

Know your
Organisational
Identity
Sensemap Identity Key Elements.jpg

Put into words what your organisation believes, and how that shows up in what people do.

Start here
Pitch
your Value
Proposition 
Sensemap Value Proposition Key Elements.jpg

Say plainly why someone should choose you over the alternative.

Start here
Define your
Organisational
Culture 
Sensemap Culture Key Elements.jpg

Agree how things are really done here, in words people recognise.

Start here
Articulate
your Business
Strategy
Sensemap Strategy Key Elements.jpg

Spell out how you'll decide, act and spend, so people can follow it without you in the room.

Start here
Understand
your Business
Model
Sensemap Business Model Key Elements.jpg

Explain how you create value and keep the lights on.

Start here
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