Redefining value in a shifting sector.

Higher Ed Services, a subsidiary of Universities Australia, needed to clarify its role and relevance in a changing higher education landscape. Over 18 months, SENSEMAP worked with the executive team to reshape its value proposition - from core purpose to service structure.

Through a new brand narrative, messaging system, and redesigned communications, we helped reposition HES as a confident facilitator and advocate for the sector - with the clarity to lead systemic change.