Case Study

When KPMG was engaged to support the Holden Dealer Network in a compensation claim against General Motors, time was short and the stakes were high. They turned to SENSEMAP to help shape the offer narrative. In just 48 hours, we crafted the story behind the proposed deal and developed a clear, compelling presentation aligned to KPMG’s brand.

When ACU rolled out a new performance-based budgeting model, we helped turn a complex financial change into a clear organisational narrative. Working with the CFO and Finance team, we used our language-based methodology to define key terms, structure the message, and tailor communication for staff at all levels.

Higher Ed Services, a subsidiary of Universities Australia, needed to clarify its role and relevance in a changing higher education landscape. Over 18 months, SENSEMAP worked with the executive team to reshape its value proposition - from core purpose to service structure.